Social media & influencer marketing

Full Job Description

Job title : Social Media & Influencer Marketing

Company: Eisen Consultancies Private Limited
Location: Bandra West, Mumbai

Candidates from across India may apply for this role.

The compensation structure for this role includes a fixed component along with additional variable incentives.
Website :  https://eisenconsultancies.co.in/

Role Overview

We are seeking a highly driven and creative professional to lead our Social Media & Influencer function, specifically aligned with Investment Banking services. This role is critical in shaping the firm’s digital voice, building brand authority, and engaging with a niche audience that includes investors, founders, corporates, and financial professionals.

The ideal candidate will have a strong understanding of financial content, digital trends, and influencer collaborations, with the ability to translate complex investment banking concepts into engaging and impactful content.

Key Responsibilities

1. Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with the firm’s investment banking goals
• Manage and grow platforms such as LinkedIn, Instagram, Twitter, and other relevant channels
• Maintain a consistent and professional brand voice across all digital platforms
• Plan and execute content calendars focused on finance, investments, market insights, and corporate advisory

2. Use of AI-driven tools to generate and qualify corporate leads for high-value (large-ticket) fundraising opportunities.

3. Influencer & Industry Collaboration

• Identify, evaluate, and collaborate with finance influencers, creators, and thought leaders
• Build strategic partnerships with professionals in the investment banking and financial ecosystem
• Manage influencer campaigns end-to-end, including outreach, negotiation, execution, and performance tracking

4. Brand Building & Thought Leadership

• Drive thought leadership by publishing insights, market trends, and expert opinions
• Enhance employer branding to attract top talent in finance and consulting
• Monitor competitor activities and identify opportunities for differentiation

5. Analytics & Performance Tracking

• Track key metrics such as engagement, reach, impressions, and conversions
• Analyze campaign performance and optimize strategies accordingly
• Generate regular reports and actionable insights for leadership
• Stay updated with platform algorithms, trends, and best practices

Candidate Requirements

Experience & Qualifications

• 2–5 years of experience in social media, digital content, or influencer management
• Prior experience in financial services, investment banking, consulting, or fintech is highly preferred
• Bachelor’s degree in Marketing, Finance, Business, or a related field

Skills & Competencies

• Strong understanding of investment banking concepts and financial markets
• Excellent written and verbal communication skills
• Ability to simplify complex financial information into engaging content
• Proven experience in managing social media platforms professionally
• Strong network or experience working with influencers/creators
• Analytical mindset with the ability to interpret data and trends
• Creative thinking with a keen eye for detail and branding

Additional Information

• This role is based in Bandra West, Mumbai
• Candidates from across India are encouraged to apply
• Occasional travel may be required based on business needs

Experience